People are coming to expect they can reach a brand this way, so you really should make sure they can. Facebook is the most obvious social media platform to use but can be a little confusing to set up, so we’ve put together a handy guide to get you going.
How to set up a business profile on Facebook?
When you set up a company page it has to be created off a personal account. Don’t worry, your personal account won't overlap with the business profile to the outside world. This is how you start setting up a Facebook business page:
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Click ‘create’
Once on your personal profile click ‘create’ in the navigation bar at the top -
Business category Are you a ‘Business or Brand’ or a ‘Community or Public Figure’? Well, if you’re reading this, you’re probably looking to create a ‘Business or Brand’.
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Company information For the ‘page name’ add your brand's name and select a category that best suits the businesses.
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Take a pic Your profile picture should be 360 x 360 pixels and be of your logo. Your banner image (the long one at the top) should be 960 x 360 pixels. Both images should be good quality.
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About Complete as much of the ‘about’ section as possible. You’ll be able to come back and complete any empty fields later. Ensure you add your contact details, including phone number and website, as well as opening times, locations and ‘tell people about your businesses’.
- Finishing touches You’ve finished the basic setup for a business page on Facebook, but it would be worth clicking through the ‘page tips’ to add a ‘short description’ and more.
How do I access my Facebook Business page?
Once you’re all set, you might want to know where to find your business page. Log in to your personal Facebook account using your existing details and click the down arrow in the right corner. You will see your business page there.
How do I monitor the performance of my Facebook posts?
To grow the number of people who ‘like’ your Facebook business page, we’d recommend running some paid ads. For more information on how to start up a Facebook Campaign or if you want us to do it for you, get in touch.
You can monitor all your posts by clicking on ‘insights’ at the top of the business page.
Top tip
If you’re wanting to post regularly, you can schedule a range of posts all at once. In the ‘create post’ box, start to type your post, adding relevant images and URLs. You will see ‘share now’. Click the down arrow and click schedule.
If you’re wanting to schedule posts on a range of platforms, you might want to use Hootsuite. Discover how to use it in our social media guide. Download for free here.
