Sundorne Estate first approached us with the challenge of creating a brand for their traditional landed estate, which has been in Quincey family since 1066. They continue to take a keen interest in the running of the 3,000-acre estate, from management, development and sustainability to living on it themselves. The estate is made up of 61 residential properties, 40 commercial properties, amongst other facilities.
We were approached to create a brand that provided a tangible identity to underpin their key communications and values. It had to balance a modern look while reflecting the estate’s heritage. It also had to work across multiple medias, from stationary, to social media, to PR material.
Branding would then lead onto the design and development of a website to act as a brochure and lead generation tool with 3 main aims:
- Reach out to the Sundorne Estate community - provide a place where they can find out what's happening, as well as opportunities and information personal to them
- Promote the estate in the wider community - most importantly raising awareness of its location, establishing who they are and what they do
- Have the ability to grow with the estate - as Sundorne grows there will be more to offer and the site needs to reflect this