When we think of ‘Magento’ we think of its deep ecommerce capabilities, its security, and the robust platform that underpins it. However, Magento hasn’t always been the most flexible for changing elements on the site without needing a developer. That changes, with the introduction of Page Builder in Magento 2.4.3.
For standard Magento installations, moving elements around on a page usually involved coding, developers and lead times that made it tricky to do quick, on-the-spot changes.
Page Builder allows you to create custom layouts by just clicking and dragging to build your layout for CMS pages, categories and products descriptions.
It used to be a feature unique to Magento Commerce Edition installations, but now comes bundled in with the latest version of Magento Open Source. Asides from the obvious benefits to security, this is another reason why it’s vital to keep your Magento website updated – you get access to new features and capabilities.
Advantages of Page Builder
There are a number of advantages for using Page Builder, including:
- Pre-built elements so no code is needed
- Page elements can easily be customisable with colour, size, padding etc.
- Click and drag to move elements
- Real time editing and live previews
- Responsive content
- Greater flexibility to create pages the way you want
- The user interface is friendly and intuitive, making it easy to make changes
- And a whole lot more!
This long-time-coming change enables you to easily change, create or move elements so the page fits your vision.
It also means that users no longer need to install some third party modules or themes to give them functionality that is now provided out of the box.
Disadvantages of Page Builder
With great power comes great responsibility! With such flexibility and the ability to build and edit pages, it can lead to an inconsistent website, mismatched colours and more. Overcomplicating the design will make the website slower too.
Equally, if you want something completely bespoke, you’ll still need to get a developer involved – the Page Builder is powerful, but there is a limit to its functionality.
The new Page Builder is a powerful tool that gives website admins the ability to create and edit pages with far greater control than before. But its users must think about their existing templates and design, which consider responsiveness, load time, user experience, branding and more, and must maintain consistency across the site.
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