Its been a crazy year with more tricks than treats, or rather negatives than positives. To treat ourselves (because we’re nerdy like that), we’ve looked at some fang-tastic statistics about social media, digital and ecommerce.
- The average user will spend 2 hours 24 mins per day on social media in 2020 (source: we are social)
- 86% of women will look at social media before deciding to make a purchase (source: Influence Central)
- India is the country with the most Facebook users – in April 2020 it had 290 million users (source: Statista)
- Worldwide, we watch about 500 million hours of video every single day (source: Hive Life)
- Over 200 million Instagram users will visit at least one business profile every day. (Instagram)
- 69% of people read their email while watching television, while 57% of people read it in bed. Source: Omnicore Agency)
- The average internet user spends 6 hours and 43 minutes online every day. (source: The Next Web). That’s almost as long as we’re meant to spend sleeping!
- Around 50% of searches will be voice searches – hey Siri! (Source: Omnicore)
- 2 out of 3 consumers are interacting with AI powered chatbots without even realizing. It’s estimated that by the end of the year, 85% of online customer service will be powered by chatbots (source: Single Grain)
- Over 75% of people are shopping at least once a month online (source: Statista)
- Analysts forecast that fashion e-commerce revenue in the United Kingdom will be worth 18.6 billion pounds in 2020 (source: Statista)
- 45% of UK shoppers care less about Black Friday this year than they did in previous years (Source: Econsultancy)
- 88% of global consumers plan to stick with the new brands they tried during lockdown - (Source: Bazaarvoice)
- 47% of all global retail sales are made online. (Think with Google)
Some of these are more surprising than others. It’s no surprise that we’re increasingly using and relying on technology for our shopping needs, and that more and more people are feeling comfortable buying online.
Clearly in such a crowded digital marketplace, standing out from the crowd is important, and digital insights like these can be the perfect treat this Halloween to try to revitalise your marketing or try something new. Run a promotion that offers free shipping or try some video marketing (see our recent article on this very subject here). Maybe cut back on your Black Friday promotions or find ways that AI could help your business.
2020 has been, and will continue to be, a very strange year. Don’t trick yourself into missing some golden opportunities.
Want to know more? Get in touch :)