No matter whether you love or hate the festive season, we’re sure there’s a Christmas ad this year that will bring you some festive cheer. Here’s just a few of our favourites from this year:
M&S
I can’t say I’m a massive fan of the sweets, but M&S Food’s Percy Pig ad featuring the voices of Dawn French and Tom Holland in Christmas tree fairy and pig form has more than won me over this year. In the ad, Percy Pig is brought to life for the very first time in the M&S food hall (lucky guy!), where he discovers our favourite festive foods. Here you can see just one of the seven Percy Pig ads, that all feature the hashtag #PercyPigmas.
M&S Clothing also released a separate ad this year – but we’re not sure that’s really worth mentioning…
Very
Very got ahead of their competitors this year by launching their Christmas campaign in conjunction with their Halloween campaign in an attempt to avoid any supply chain issues causing delays for Christmas deliveries. A smart idea on paper, but whether or not consumers were ready for Christmas is yet to be confirmed…
Nonetheless, their dedicated Christmas ad has been stuck in my head since hearing it, so they must be doing something right.
The aptly (yet, somewhat lengthy) titled ‘It's the very best excuse. Christmas is this very moment.’, is set to a choir of carol singers performing an incredibly catchy version of 'Holly Jolly Christmas', and features a variety of very relatable festive guilty pleasures, from dressing dogs up in festive costumes to drinking gin on the sofa in pyjamas. You can see the ad here. But be warned, once you hear it, it won’t be leaving your head until the New Year.
Aldi
Aldi have once again smashed their Christmas advert with their next instalment of the Kevin the Carrot saga. This year, Kevin stars as the Spirit of Christmas, in true Dickensian style, to show a Scrooge-like banana all of the joys of Christmas.
The ad briefly features the character ‘Marcus Rashdishford’, as voiced by – you guessed it – Marcus Rashford. As part of this partnership, Aldi have pledged to donate 1.8 million meals to families over the festive period.
See the spirit-lifting ad for yourself here.
Coca Cola
Last but certainly not least, we can’t neglect to mention the iconic Coca Cola ad campaign. To go alongside their annual Christmas Truck Tour (originally inspired by the "Holidays are coming" advert in 1995), they released their Real magic at Christmas campaign at the start of November.
The campaign falls under their global brand platform and is running in more than 90 markets. The UK advert features a boy who makes a chimney for Santa out of redundant boxes. You can see the full ad here.
So there you have it; and not even one mention of the John Lewis’ ad (what a let down that was!).
From all of us at Clear, we wish you a very Merry Christmas – enjoy those ads!
