Transicon offer a complete range of management, design, manufacture and installation of electrical control systems, drive systems and industrial automation systems. These tailored solutions are supplied across the UK and worldwide to a range of industries including automotive, aerospace, environmental and more.
The brief
Transicon approached us looking for a new website to give them a fresh, modern look and appeal to a wider audience. As their market is very bespoke, they needed to communicate their offering to users who are not necessarily familiar with their industry, in order to reach a wider audience and generate enquiries for their business. This meant that we needed to create a site that demonstrated exactly who Transicon are and what they do, in a memorable and easy to digest way.
Our strategy
We started the design process by researching the industry and developing an art style that evolved from the client's existing branding. This help us to create a modernised identity that stands out from the crowd in a memorable way. It needed to be robust and flexible enough to work across a range of of scenarios and play nicely with the existing marketing materials.
WordPress was chosen as the best platform for this development so we could showcase their product visually using an image rich design and a take-over video banner on the home page. We also clearly highlighted their services and large product offering, which is a key consideration for building strong SEO and domain authority.
Alongside this, we ensured that the admin area of the site was simple and easy to use, allowing the client to regularly update content and keep the website looking modern, with fresh content regularly. We added testimonials and accreditations to highlight the client's stellar reputation as pioneers at the forefront of their industry.
The results
Since launching the new site on 1st September 2022, Transicon have seen an increase in enquiries. We also now manage their SEO and since we began working with them keyword rankings saw an increase of 1,500% within the first four months.
Let’s chat
Want to take your brand to the next level with an experienced agency that does what they say they’re going to? Get in touch with our team today! We can discuss an upcoming project or simply chat about your business and suggest solutions for growth.
Call us on 01743 344 911, drop us an email or fill out our contact form. We’ll get back to you as soon as possible.