Project background

Sea Dragon who specialises in the wholesale for warm water prawns and seafood. The challenge was to create a brand by designing a logo, company colours and development packaging to match.

The packaging was for the outer of prawn provides, which would be available in different sizes and would be designed in different colours differentiate. The packaging would also have to be designed with freezer storage in mind.

Sea Dragons required the brand to be sensuous and desirable for the consumer although it was a wholesale product.

Project Images

Our strategy

To ensure immediate understanding of the brand we created a simple fish scale logo within a bubble-like shape with the same alongside. The sea-themed logo reflects the fresh supplies that Sea Dragon provides wholesalers.

From there we worked within the suppled cutting guide from Sea Dragon to make outer packaging for their prawn boxes. Using a happy prawn with a glisten in its eye, we created packaging that showed the care of the supplies and included the 100% turtle safe product in order to make the product more desirable.

The logo, product title, description and barcode were all included on the box with easy-to-read white writing against the prominent blue background representing the sea. The boxes were designed with waterproof material in mind

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