Pockets

Pockets have a range of boutique stores across the Midlands and needed their website to replicate the high level of care and attention you’d expect to receive when shopping with them in the real world. This required tight integration with their stock control system (TRIMS) to give them real-time visibility of stock to make things more efficient for their staff.

Good design should be invisible, especially on a fashion website, as the clothes should rightfully be the stars of the show. We stripped everything right back to be as minimal as possible, with a monochromatic colour palette (apart from small gold flourishes), paired with a clean san-serif font choice (it’s Lato if you were wondering), which allowed us to create a spacious, minimal style to elevate the products.