Harper Adams University

This core concept was used to direct the creation of many different initiatives that would eventually feed back into the website. An online portal was created to collect case studies and supporting images from students, post-grads and professionals from their in-the-field experiences. Simultaneously, various video stories were shot and edited, giving short and snappy insights into student life, placements, project work, and career advice.

A bespoke interactive game was created that allows you to assume and fully understand the role of a valuer, determining the present value of a number of farmyard assets.

To help launch this campaign, a dedicated social media strategy was set up to increase awareness of the recruitment campaign on the relevant platforms, to engage with the target audience, to become a voice in the industry and to direct traffic to the website.

Similarly, some core SEO goals were also established to sustain positive growth for organic traffic, develop a keyword targeting strategy and begin ranking for these terms in search results, as well as following all other best practices to optimise the website.

And for the offline launch at the Field to Fork Festival at Harper Adams University, a selection of branded materials were also printed, ranging from: lanyards, flyers, posters and banners, all to generate awareness amongst this potential next generation of Rural Practice Chartered Surveyors