Clear
  • About
  • Services
    • Branding
    • Copywriting
    • Digital Marketing
      • PPC Training
    • Ecommerce
    • Hosting
    • Packaging
    • Print Design
    • Strategy
    • Support
    • User Experience
    • Web Design
    • Grant Funding
    • Digital Internationalisation
  • Portfolio
    • Branding
    • Digital Marketing
    • Ecommerce
    • Packaging
    • Print Design
    • Web Design
  • News
  • Careers
  • Contact
  • Home
  • News
  • What is an E-Shot?

Jess, Digital Marketing Executive

13th November, 2019 • 4 min read

What is an E-Shot?

Email marketing includes anything that's sent to a customer or prospect via email. This can include newsletters, 1-2-1 emails and E-Shots. In particular, E-Shots help to attract new customers to your business. They also help to maintain effective, regular communications with your existing audience.

Why should I send an E-Shot?

Many people can be skeptical doing an E-Shot as they don’t want to tarnish their brand with spam emails. But, if you use your own company database of prospects and customers, that won’t be the case. Many customers often prefer correspondence from a brand or company they use on a regular basis.

How to send an E-Shot

Here are some simple tips on how to create a perfect E-Shot:

1. Create an E-Shot database

An E-Shot database should consist of current customers, past customers, prospects and enquirers. You can decide to target these groups individually or as a whole. For example, if you have an E-Shot aimed at customers, ensures that all enquirers are excluded.

To help build your database, you can add a subscription form on your website or ask all enquirers to provide an email address. You must make sure that all your data collection is GDPR compliant though!

2. Design the perfect E-Shot

All E-Shots need to be appealing and should tie in with your existing marketing materials and brand guidelines. Keeping everything consistent will also help as it’ll reinforce your brand identity.

It’s important to remember people won’t read your E-Shot if it’s not relevant, so make sure the content is useful and beneficial to the reader. Adding links to your website, such as to a blog or product page, can help improve your brand recognition and drive business.

3. The Subject Line

The subject line is one of the most important aspects of any campaign. It should be attention grabbing and informative.

Make sure you avoid any words that are associated with spam as these can cause the email to bounce. Some of the top phrases to avoid are ‘Click here’, ‘Call now’ and ‘One time offer’. It’s fine to use these in the actual email content, but keep them out of the headline.

4. Testing

All email providers will view your E-Shot differently, so it's important to test the campaign to ensure a consistent look is achieved. The main providers include Gmail, Hotmail, Outlook and Yahoo.

5. Allow for unsubscribing

Make it easy for people to unsubscribe from your E-Shots. All software should add this at the bottom of your email, making it easy to remove people if they decide to opt out.

6. Monitor your results

After sending an E-Shot, you’ll be able to track the key events. This can vary depending on your template and what’s important to you. However, they often include: if the email was opened, if a link within the email was clicked and how many users unsubscribe. This information will allow you to do follow up marketing if necessary.

What are the benefits of an E-Shot?

Regular E-Shots help to increase overall website traffic. Adding links that direct users to your website helps increase brand awareness and product visibility.

E-Shots are also cost effective and help to maintain regular communication with customers.  If used correctly this can increase existing customers sales and drive new traffic to your site.

Want to know more? Get in touch :)

How can we help?

Our email marketing services can help with everything from subject lines and content ideas to email templates and distribution. The most important thing is that your audience finds your emails interesting enough to open them and click through to your site. We’ll work with you to achieve that.

When email campaigns are done well, they’re one of the most cost-effective forms of marketing. Get in touch today to start planning your email marketing strategy and find out more about our email marketing services.

Find out more

Email Marketing Services

  • Branded enewsletter template
  • Compatible with all major email clients
  • Import and clean customer lists online
  • Branded enewsletter template
  • Reports on delivered & opened emails
  • Link tracking
Find out more

Related Case Studies

Berwick Care

GB Crew

View our portfolio

Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS

 

  • Facebook
  • Twitter
  • LinkedIn

Proove you're one of us ruddy humans by not filling in the email field above. (No time to explain....)


Share this story

Please do not fill in the above field to help us identify genuine requests.

Fancy more of the same in your inbox, sign up to our newsletter


More news

Birmingham Design Festival 2022

Birmingham Design Festival 2022

Join us as we visit this years Birmingham Design Festival, see what some of the countries most influential creatives have to say and spot some eye candy too.

International Women's Day 2022

We're celebrating the women of Clear and around the world for International Womens Days. Read why International Women's Day is important to us and how we'll be celebrating here.

A confused woman

What makes a good website?

We take a look into some of the key things that come together to make a good website

Back to top
  • Microsoft Partner
  • Adobe Solution Partner Bronze
  • UX Design Institute Certification | Adobe Certified Expert | Magento Certified Solution Specialist | Magento Certified Front End Developer

Shrewsbury 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW  01743 404 712

Birmingham Edmund House, 12–22 Newhall St, Birmingham B3 3AS  0121 726 6849

© 2022 Clear Legal   Cookies   Privacy Policy   Support   Web Design Shrewsbury