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  • The rise of 'ineffable'

Russell, Head of Digital Marketing

2nd July, 2019 • 1 min read

The rise of 'ineffable'

We like to keep our finger on the pulse of search trends - especially when it comes to potentially world-ending events. Like Armageddon.

Since the Amazon Prime adaptation of Neil Gaiman and Terry Pratchett's Good Omens launched at the end of May, global Google searches of the word 'ineffable' have gone through the roof. A coincidence, or some kind of divine plan? Who knows?

The term is used throughout the series, and clearly led to a number of viewers questioning their vocab library.

To save you having to search for it yourself and add to the trend, the dictionary definition of ineffable is “too great or extreme to be expressed or described in words”. Perhaps a reasonable description of the word’s rise in popularity!

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