As with any of our projects, we began by getting to know the charity and the people behind it. This allowed us to get our initial branding concepts together. From the 3 initial concepts presented, the chosen concept proved to be the winner due to its friendly-yet-professional style, as well as its nod to the previous branding with similar brand colours and roof graphic – both of which are well recognized in the local community.
Once branding was agreed, we moved onto updating assets, such as social media imagery, with the new branding before getting into the really exciting stuff – the new website!
Following on from our kick-off call with the charity, we got to work on the website. Key requirements from the new site were:
- Ability to take online donations
- Better target potential landlords
- Easier ways for those needing housing and those able to provide housing to get in touch
- Clear communication of the difference the charity has already made
We ensured all of these requirements were met within the website designs, by:
- Integrating CAF Donate onto the site to allow for online donations to be taken
- Included a dedicated landlord page within the sitemap for better SEO and to allow for easier navigation to key information
- Provided clear CTAs to access the Contact page and contact form, as well as placed easy-to-access contact information in the header and footers
- Included key stats on all pages to emphasise the incredible difference the organisation has already made to those in need in the local community
Over the year, we’ve collectively spent over 150 hours working with SHFA on this project, from design work, SEO, brand development, and strategic advise. We’re thrilled at how happy they are with the donation.
Brian Parr, Chairman Trustees of SHFA said:
During a period where only limited face-to-face contact has been possible due to the pandemic, the team have been a pleasure to deal with and have taken the time to understand the needs of SHFA as a small charity helping the homeless in Shrewsbury and have listened to our long-term needs and persevered with us whilst we made decisions on the new look for SHFA.
They were patient, listened, and made important suggestions in adapting the site to make it work for us. The team were approachable and friendly and made the experience straightforward and relaxed during this big change for us.
The end result is such a positive and professional change which will help us to move forward into the future. The generosity of Clear allows us to continue to help people and their families and we greatly appreciate your support.
We wish SHFA all the best for the future! If you’d like to donate to the charity, click on the ‘Donate’ button on their site
