The brief
Based in the UK, Northwood is the market-leading partner of choice for away-from-home professional paper hygiene products.
We were drafted in to re-imagine their Whisper range of luxury hotel toilet and facial tissues.
![Study of the Whisper toilet tissue packaging designs](https://cleardesign.co.uk/wp-content/uploads/2023/12/1-Packaging-1720x800-1.jpg)
![Study of the Whisper facial tissue packaging designs](https://cleardesign.co.uk/wp-content/uploads/2023/12/2-Packaging-1720x800-1.jpg)
![The Whisper family packaging designs](https://cleardesign.co.uk/wp-content/uploads/2023/12/3-Packaging-1720x800-1.jpg)
Our strategy
We deconstructed the Whisper range into its core elements, a brand mark, a colour pallet and a design signature or art direction. These components needed to be strong individually yet work harmoniously together to deliver a seamless experience.
Through extensive research and iterations, we introduced a mascot into the mix. Eventually, we settled on the two swans, symbolizing purity, lightness, and elegance to appeal to the higher-end market.
![Whisper brochure spreads](https://cleardesign.co.uk/wp-content/uploads/2023/12/Print-Brochure-A4-Landscape-Pages-1720x800-1.jpg)
The results
The completed art direction presents an array of elements that seamlessly blend to establish a distinctive brand identity. Central to this collection is the swan mascot, embodying elegance, depth, and resilience, symbolizing the brand’s core values. The logo, crafted with a signature style, injects a personal touch that resonates warmth and amiability. Accompanying these are a series of supporting graphics and a conceptual design for the packaging, all converging to forge a user experience that is both luxurious and inviting, reflecting a brand that is approachable yet refined.
Before and after
![Whisper Logo Before](https://cleardesign.co.uk/wp-content/uploads/2023/12/Logo-Before-838x800-2.jpg)
![Whisper Logo After](https://cleardesign.co.uk/wp-content/uploads/2023/12/Logo-After-838x800-2.jpg)
Let’s chat
Want to take your brand to the next level with an experienced agency that does what they say they’re going to? Get in touch with our team today! We can discuss an upcoming project or simply chat about your business and suggest solutions for growth.
Call us on 01743 344 911, drop us an email or fill out our contact form. We’ll get back to you as soon as possible.