You’ve got traffic, but something’s not converting or not profitably.
Our ecommerce audit looks at your full funnel: from product positioning and pricing strategy to margin leaks, messaging gaps, and on-site friction. We uncover what’s limiting growth and where the real opportunities lie.
23 Years of Ecommerce Experience
Trusted by International Brands
Google & Trustpilot Reviews
Why an Ecommerce Audit?
An ecommerce audit goes deeper than just your website. We look at your entire business ecosystem; your audience, margins, competitors, offer strategy, and lifecycle performance. It’s how we find what’s really blocking growth.
Find where you're losing profit, not just traffic
Go beyond clicks to uncover where revenue is leaking in your funnel.
Fix mismatches between offer and audience
Align your messaging, product, and targeting to boost relevance and conversion.
Analyse competitors to reposition with confidence
Understand what you’re up against and how to stand out.
Uncover hidden growth opportunities across the funnel
Identify untapped moments to convert, retain, or upsell.
Build better journeys that increase customer lifetime value
Design experiences that keep customers coming back and spending more.
Part of a Bigger Picture
We don’t run ecommerce audits in isolation. Every audit is part of our Audit → Build → Grow framework. That means you’ll leave with clarity and a plan—whether you need a better funnel, stronger retention, or tighter positioning.
- Audit → Uncover friction points, revenue leaks, and areas of underperformance
- Build → Restructure the elements that matter most for conversion and profitability
- Grow → Scale with confidence through data-driven decisions
Outcome: Strategic focus. Commercial clarity. No guesswork
The Clear Process: Audit. Build. Grow.
Our ecommerce audits sit within a bigger strategy. We don’t just tell you what’s wrong. We help you fix it and scale what works.
Audit
What’s Holding You Back?
We evaluate your full ecommerce picture: customer behavior, profit margins, positioning, offer structure, and business strategy.
Outcome:
A prioritised audit report tailored to your ecommerce model.
Build
Fix The Fundamentals
Execution across critical areas: pricing structure, bundling, email flows, CRO, product merchandising.
Outcome:
A more profitable, conversion-focused setup.
Grow
Expand Profitably
Ongoing optimisation: retention campaigns, offer testing, CLV growth, margin-led scaling.
Outcome:
A business model that grows sustainably.
What’s Included in an Ecommerce Audit?
Every ecommerce business is different, so your audit is tailored to your goals. Whether you’re looking to improve profitability, reposition your brand, or increase customer lifetime value, we’ll focus on the areas that matter most. Your ecommerce audit may include:
Brands We've Helped Grow
Frequently Asked Questions
What is an ecommerce audit?
An ecommerce audit is a full-picture review of your ecommerce business—not just your website, but your profitability, offer structure, positioning, audience targeting, and growth potential.
How is this different from a CRO or SEO audit?
Unlike a CRO or SEO audit, which focus on specific parts of your site or traffic sources, our ecommerce audit takes a broader view. We look at the full business picture: your audience, your products, your pricing, your marketing, and your margins. It’s commercial, strategic and tailored to your goals—not just a list of web fixes.
What does the process look like?
We start with a discovery session to understand your goals, current performance and key concerns. Then we dive into your data, customer journeys, product performance and market positioning. Once the audit is complete, we walk you through a prioritised action plan and guide you into the next phase: Build or Grow.
What kind of businesses is this for?
This audit is designed for ecommerce businesses that are past the startup stage and ready to optimise for growth. If you’re spending on traffic but not seeing the returns, have inconsistent performance, or want to make smarter commercial decisions, this is for you.
Will the audit include recommendations we can implement ourselves?
Yes. You’ll receive a detailed, prioritised report with clear actions. Most clients can implement these changes in-house—but if you need support, we’re here to help in the Build and Grow phases.
How long does an ecommerce audit take?
Most audits take 2–4 weeks from start to finish, depending on the complexity of your business and how quickly we can access the necessary data.
Do you need access to our backend systems or data?
After we present your findings and recommendations, you’ll have a decision point. If your business needs structural fixes or foundational improvements, we’ll move into the Build phase. If you’re ready to optimise and scale, we’ll take you into the Grow phase. Either way, you’ll have clarity on what to do next.