If your paid media results are underwhelming, it’s rarely just about budget.
Our PPC audits reveal where spend is being wasted, which campaigns aren’t pulling their weight, and where untapped opportunities lie. From account structure and targeting to creative, bidding, and tracking, we cover it all.
23 Years of Ecommerce Experience
Trusted by International Brands
Google & Trustpilot Reviews
Why a PPC Audit?
A PPC audit isn’t just a routine check, it’s a strategic evaluation of your advertising efforts. Whether you’re facing underperformance or preparing for scale, our audit identifies.
Budget wastage and underperforming spend
Find out where your money’s going — and where it’s not working.
Structural inefficiencies in campaigns and ad groups
Spot flaws in setup that limit performance and scalability.
Targeting mismatches and audience gaps
Align your targeting with the people most likely to convert.
Opportunities for improved ad relevance and quality scores
Enhance your ads to improve visibility and lower costs.
Missed conversion potential in landing pages and journeys
Connect the ad click to a high-performing user experience that converts.
Part of a Bigger Picture
Our PPC audits are integral to our Audit → Build → Grow framework. This ensures that every recommendation is aligned with your broader business objectives, customer journeys, and sales goals.
- Audit → Identify inefficiencies
- Build → Implement strategic improvements
- Grow → Scale successful strategies
Outcome: Strategic clarity. Commercial insight. Campaigns that convert.
The Clear Process: Audit. Build. Grow.
We conduct a thorough analysis of your PPC accounts, examining campaign structures, keyword strategies, ad copy, bidding mechanisms, and conversion tracking.
Audit
Uncover Hidden Opportunities
We conduct a thorough analysis of your PPC account, examining campaign structures, keyword strategies, ad copy, bidding mechanisms, and conversion tracking.
Outcome:
A prioritised action plan grounded in data-driven insights
Build
Implement Strategic Enhancements
Based on audit findings, we restructure your account, refine targeting, and enhance ad creatives to align with user intent and business goals.
Outcome:
A streamlined, high-performing PPC setup
Grow
Optimise and Scale
Through continuous testing and optimisation, we scale winning strategies to maximise ROI and drive sustained growth.
Outcome:
Lower CPA’s, improved converison quality and scalable growth
What’s Included in the PPC Audit
Every audit is tailored to your goals and performance. We go beyond surface checks to uncover what’s working, what’s wasting budget, and where the biggest opportunities are.
Brands We've Helped Grow
Frequently Asked Questions
How does this differ from automated audit tools?
Automated tools are great for surface-level checks, but they often miss context, strategy, and nuance. Our PPC audits are manually conducted by experienced strategists who understand platform mechanics, business objectives, and user behaviour. We go beyond metrics—digging into campaign structure, targeting, creative, tracking, and budget efficiency to give you meaningful, actionable insights.
Can you collaborate with our in-house PPC team?
Absolutely. Many of our clients have in-house teams, and we’re happy to work alongside them. You can treat the audit as a one-time strategy piece for your team to action, or we can collaborate closely to support execution, testing, and optimisation. We’re flexible based on your needs and resources.
Is the audit limited to Google Ads?
Not at all. While Google Ads is a common starting point, we also audit Microsoft Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid media platforms. If you’re investing budget in a channel, we’ll review performance, structure, and opportunities to maximise results across the board.
What access do you require for the audit?
We typically need read-only access to your ad accounts (e.g. Google Ads, Meta Ads) and supporting tools like Google Analytics 4, Google Tag Manager, and any conversion tracking platforms you use. This ensures we can analyse performance in context and track the full user journey.
Do you assist with implementing the audit recommendations?
Yes. If you’d like support beyond the audit, we offer both Build and Grow services. Whether you need a full account restructure or ongoing optimisation and testing, we can help turn your audit insights into measurable results.
What if I’m already working with an agency?
That’s no problem. Our audit can serve as a second opinion to validate current performance or highlight missed opportunities. We can deliver the insights independently, or work directly with your agency to support improvements—whatever suits your setup best.
How long does a PPC audit take?
Most PPC audits are completed within 1–2 weeks, depending on account size and the number of platforms involved. We’ll give you a timeline upfront and keep communication clear throughout the process.