Overview
Curteis is a British jewellery manufacturer specialising in high-quality chains, pendants, and charms.
With over 50 years of heritage, the brand supplies fine jewellery to retailers and designers across the UK and beyond.
After their previous agency designed the website, Curteis came to Clear through our developer, Kevin Ruscoe, seeking a long-term partner with deep technical expertise. The goal was to evolve their existing WordPress website — refining the design, enhancing performance, and integrating complex wholesale systems to give trade customers real-time stock access and custom pricing.
Clear refined the inherited design, built mobile-first layouts, and implemented full integration between the website and Curteis’ internal stock systems. The result is a fast, future-ready site that sets Curteis apart as market leaders in jewellery manufacturing.
How We Helped:
- Design Refinement & UX Enhancements
- WordPress Development & Custom CMS
- Wholesale System Integration
- Real-Time Stock Visibility
- Custom Pricing Logic
- Worldpay Payment Integration
- Catalogue & Flipbook Integration
- Ongoing Technical Support
The Brief
Curteis’ previous agency had delivered a solid initial design but lacked the development capability to manage technical integrations and long-term support.
The client required a partner who could:
- Integrate their in-house stock order system to display real-time inventory for trade customers.
- Introduce a secure login system with custom pricing structures.
- Maintain the integrity of the existing design while refining UX and ensuring a consistent mobile experience.
- Incorporate digital catalogues and flipbooks within the site for an enhanced browsing experience.
- Support future integrations and ongoing improvements as their business evolved.
The challenge was to create a stable, flexible platform that could evolve with the brand’s digital ambitions while remaining aligned with Curteis’ craftsmanship and heritage.
Design Refinement & UX Improvements
We inherited and enhanced the existing WordPress design, ensuring a seamless experience across desktop and mobile. Each page was refined to better showcase Curteis’ jewellery collections while improving navigation and visual balance.
Key Templates:
- Homepage – refreshed with a modern, luxury aesthetic
- Category Pages – clearer structure and easier navigation
- Product Pages – visible only to logged-in trade users; no public pricing
Plating Service Landing Page – “From Dull to Dazzling” campaign focus - Catalogue & History Pages – highlighting the brand’s 50-year legacy
Wholesale Integration & Custom Functionality
At the heart of the project was the connection between Curteis’ internal stock system and their WordPress site. This allowed wholesale customers to view real-time stock levels, while dynamic pricing structures ensured trade users saw their custom rates once logged in.
We also built a secure login area, implemented Worldpay for payment processing, and developed bespoke logic to handle different pricing tiers.
Core Features:
- Real-time stock integration via API link
- Tiered pricing for different trade accounts
- Secure wholesale login portal
- Automated stock updates and order sync
Catalogue Integration & Digital Experience
Curteis’ extensive catalogue was digitised and integrated into the site via an interactive flipbook system. This allowed users to browse collections fluidly online and link directly to product categories, bridging traditional catalogue browsing with a modern digital experience.
We also developed a dedicated landing page for their plating service, combining elegant visuals with a strong call to action — resulting in a significant increase in enquiries for jewellery re-plating.
Technical Optimisation & Maintenance
Beyond design and integration, Clear delivered a series of technical improvements to ensure the site runs efficiently and securely. This included ongoing plugin management, hosting optimisation, and performance monitoring.
Our development team also established best-practice processes for version control and deployment, ensuring stability as the site continues to evolve.
Design Transformation
The visual refinements modernised Curteis’ online presence while preserving its timeless appeal. The new mobile-first layouts improved accessibility and speed, and updated colour and typography choices brought harmony to the overall aesthetic.
- Clearer product presentation and categorisation
- Unified colour palette aligned to Curteis’ brand identity
- Enhanced mobile performance and responsiveness
- Consistent design language across all templates
Ongoing Collaboration
Curteis continues to work with Clear through a long-term development and optimisation retainer. Our focus is on continuous improvement — from new features and integrations to refining the customer journey.
Love for Jewellery Sub-Brand
Expanding the Love for Jewellery sub-brand, a new service line dedicated to jewellery re-plating and restoration. We’re supporting the design and digital strategy to help.
New Catalogue Integration
Rolling out seasonal catalogue updates and expanding flipbook functionality to include search, tagging, and direct product linking.
UX and Performance Reviews
As Holloways explores new markets, Clear is supporting the setup of Shopify Markets to handle regional pricing, language preferences, and fulfilment workflows. This future-proofs the site and enables a scalable approach to international trade and retail.
SEO Monitoring & Technical Improvements
Regularly testing and refining site speed, checkout flow, and mobile usability to ensure ongoing optimisation.
Enhanced Wholesale Tools
Developing new trade features, including quote requests, saved baskets, and order history filters to streamline the wholesale experience.
Security and Compliance
Continuous monitoring and updates to maintain PCI compliance and site security, supported by Clear’s hosting and maintenance structure.
