Peter

Peter Riches brought decades of marketing expertise to Clear when he joined in 2014, merging his long-standing clients with a team he trusted. With over 35 years of experience running both a full-service advertising agency and two digital agencies, Peter has worked across the UK, Europe, and the Middle East, consistently delivering growth for brands in D2C, B2B, B2C, e-commerce, manufacturing, and lead generation.

His core expertise lies in e-commerce digital strategy, online business growth, and the development of high-performing websites on platforms like Magento, Shopify, and Shopify Plus. Day-to-day, Peter helps clients define their online marketing strategies, combining strong UX, creative campaigns, and integrated on- and offline tactics that drive real ROI.

What sets Peter apart is his depth of experience, strategic mindset, and flexible, partnership-led approach. He thrives on seeing his clients succeed and when he’s not working, you’ll most likely find him sailing the Seven Seas.

“E-commerce, digital marketing strategy and online business growth is in my DNA.”