Project background

SA Group are a Cyber Security, P3M (Project, Programme Portfolio) and Technical Consultancy based in Westbury, Wiltshire. Their principal focus and experience to date is in defense, with at least 85% of current work coming directly via the MoD. The majority of the SA team, both consultants and support, are ex-military.

They approached us with the ambition of growing the business significantly over the next 5 years, achieving 200-300% growth via a blend of acquisition, expansion and business development strategies. A critical part is to expand outside of the MoD, both in terms of sales and mindset. The first step would be to improve their web presence with a brochure-type website, to attract people to call and enquire about services in the main, while developing brand recognition in the industry.

Our strategy

To appeal to the new desired markets, we created a fresh looking, modern, professional website on WordPress. The design reflects the company ambition, brand values, defined service offering and value proposition.

The site heavily revolves around ensuring good UX, by providing a library of content that allows prospects from all sectors to easily identify and access the information they need. There are clear CTAs across the site to encourage users down the sales channel and contact SA Group.

Alongside driving enquiries, the site is now also usable as a recruitment tool, providing background information, a sense of company culture and job specifications for applicants.

Project Images

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