Overview
Pockets is a long-standing British retailer known for curating premium menswear brands across multiple store locations and an established ecommerce presence.
We had previously supported Pockets with its Magento 2 store. As the business matured, it became clear that Shopify would offer a more scalable, streamlined, and user-friendly platform — both online and in-store.
We were brought in to lead the complete migration to Shopify, integrate Shopify POS across all store locations, and carry forward key design and UX elements from the Magento site — all while improving operational efficiency and ecommerce functionality.
How We Helped:
- Shopify Migration
- Shopify POS Setup & Integration
- UX Implementation & Theme Development
- Product Filter & Navigation Enhancements
- Data Migration (Magento to Shopify)
- Ecommerce Tracking Setup (GA4, Meta, Microsoft)
- SEO Redirect Mapping
The Results:
- +43% increase in mobile conversion rate
- +27% overall ecommerce revenue uplift
- 90% reduction in manual discount code errors post-migration
- 2x faster product filtering and page load speeds
- Seamless integration between stores and web for orders, collection and gift cards using Shopify POS
The Brief
Pockets’ Magento store had reached its limits. With frequent developer reliance, slower site performance, and a need for better in-store and online cohesion, the business needed a platform built for growth.
Key Issues
- Magento performance and support overhead
- Lack of cohesive inventory management across channels
- Disconnected ecommerce and POS platforms
- Mobile UX didn’t match modern expectations
- Need for cleaner product filtering and improved merchandising
Objective
Migrate to Shopify and unify ecommerce and POS through a scalable, user-friendly solution. Deliver a Shopify site reflecting the existing visual identity while improving speed, functionality, and data flow across retail locations.
The Approach
Shopify Migration
We led a full migration from Magento 2 to Shopify, ensuring minimal disruption and preserving data integrity throughout. Magento’s structure was carefully mapped to Shopify’s model using Matrixify, allowing for seamless transfer of products, orders, customers, and collections.
URL redirects and Smart SEO implementation ensured search rankings were maintained post-migration.
Key Actions:
- Matrixify used for structured, phased data migration
- Custom redirect mapping to maintain SEO performance
- Manual clean-up of non-transferable blog and gift card content
POS Integration
We rolled out Shopify POS Pro across all five retail stores to unify the in-store and online experience. Staff were trained on POS features including returns, exchanges, order attribution, and inventory syncing.
Real-time stock visibility and streamlined hardware setup including card terminals and printers eliminated manual admin and reduced support queries from store teams.
Key Actions:
- Multi-location inventory sync configuration
- Full setup of POS Pro terminals and roles
- Staff training for in-store use and ongoing adoption
UX Implementation & Theme Development
We recreated the look and feel of the Magento site while introducing UX enhancements tailored for Shopify. The theme was built mobile-first, with responsive layouts, clear visual hierarchy, and best-practice ecommerce design. Elements like hero banners, category navigation, and product cards were restructured for speed and usability.
Key Actions:
- Custom Shopify theme build with reference to Magento layout
- Mobile-optimised design with improved load speed
- UX enhancements to support modern ecommerce standards
Product Filter & Navigation Enhancements
Using Shopify’s Search & Discovery app, we introduced robust filtering for key product attributes — including size, leg length, suit fit, and brand. A new A–Z brand listing was developed to improve user browsing. Sorting options were refined to allow multi-select filtering, improving product discovery across devices.
Key Actions:
- Attribute-based filtering with multi-select logic
- Brand A–Z listing powered by Shopify collections
- Sort functionality added across categories
Data Migration
All Magento store data was migrated via Matrixify, including customers, orders, product data, and discounts. Due to Shopify’s structure, manual re-entry was required for a small number of gift cards and blog posts. Redirects and canonical tags were implemented to reduce the risk of SEO performance drop.
Key Actions:
- Structured export/import for product and customer data
- Sales and discount rule mapping for compatibility
- SEO redirects and canonical tags applied for launch
SEO Tracking & Marketing Enablement
We configured GA4, Microsoft UET, and Meta tracking across the new site. Enhanced conversions and Consent Mode v2 were deployed to maximise data fidelity under privacy-first conditions. Product feeds for Google, Meta, and Microsoft were optimised to drive paid performance through Shopping and remarketing ads.
Key Actions:
- GA4, Meta Pixel, UET setup with ecommerce tracking
- Consent Mode v2 setup via CookieScript
- Product feed setup for Google, Meta, and Microsoft Shopping
increase in mobile conversion rate
ecommerce revenue uplift within 3 months
faster filtering and load times across product listings
reduction in manual discount code error post-migration
Clear have done a fantastic job bringing our website and in-store systems together. Moving to Shopify has made a real difference to how we run things day to day, and the new site feels modern, fast, and true to our brand. The team were easy to work with, understood what we needed, and delivered exactly what we were hoping for.
Paul Platt, Pockets
Ongoing Collaboration
Following the successful launch of the new Shopify store and POS rollout, Clear continues to partner with Pockets through a structured ecommerce support retainer. This ongoing collaboration ensures the platform not only remains secure and stable, but continues to evolve alongside Pockets’ growth goals, retail operations, and marketing strategy.
POS Support & Staff Training
We provide onboarding and ongoing training for new in-store staff, ensuring consistent use of Shopify POS across all locations. This includes refresher sessions, hardware setup guidance, and troubleshooting support. Our team also supports updates to POS hardware and system enhancements as new Shopify features roll out.
UX and Performance Enhancements
Clear continues to evolve the Pockets Shopify theme with UX reviews, A/B testing, and frontend performance audits. We prioritise improvements to mobile layout, filter UX, and checkout experience to support conversion growth, particularly for first-time visitors.
Marketing & Analytics Assistance
We maintain and refine Pockets’ product feed strategy and analytics configuration across key ad platforms. This includes auditing Google Merchant Center and Meta Commerce Centre accounts, supporting catalogue segmentation, and troubleshooting issues with GA4, Google Ads, or UET setups.
Feature Development & App Management
Our team helps scope and roll out new features as business needs evolve — from loyalty integrations to custom merchandising tools. We evaluate app performance, reduce app bloat, and keep the store scalable while enhancing the customer journey.
