Clear
  • About
  • Services
    • Branding
    • Copywriting
    • Digital Marketing
    • Ecommerce
    • Hosting
    • Packaging
    • Print Design
    • Strategy
    • Support
    • Web Design
  • Portfolio
    • Branding
    • Digital Marketing
    • Ecommerce
    • Packaging
    • Print Design
    • Web Design
  • News
  • Careers
  • Contact

MedTree & TacTree

Worldwide distributors of medical and first aid products

SCROLL
  • Home
  • Portfolio
  • MedTree & TacTree

Project background

BTME are a UK-based group made up of two brands: MedTree and TacTree. MedTree are a worldwide distributor of medical and first aid products. They stock over 18,000 products from 300 manufacturers, making them leaders in their market. TacTree are a worldwide retailer of tactical & military equipment.
The group approached us with the challenge of improving the overall UX of the Magento 2 sites, whilst maintaining the consistency of the sites’ designs, and transferring hosting over from their previous provider. 
Further key specifications of this project included: 
 
- The need to ensure users could navigate through all the 18,000 plus products on the sites easily, throughout their journey on the site
- To replicate the ‘Rewards Club’ they had on their previous site that allows account holders to collect points as they complete purchases, and ensure any previous points carried over to the new site
- The incorporation of functionality to allow all products to have a size guide allocated to them based on their brand and product type

Gallery

Previous Next

Project Images

Our strategy

As the main aim of the sites’ transfers was to improve their UX, a full UX review was undertaken of both sites in order to highlight areas that require improvement. The first step in achieving this was to have our specialist UX designer look over them and recommend ways in which the fundamental layout and appearance of the sites could be updated to improve the user journey.  
 
We then gained access to and analysed data from Google Analytics and Hotjar. This helped us see how users have been interacting with the sites previously. These tools provided the means to analyse metrics such as page views, bounce rates, button clicks, and conversion rates. Understanding how users spend most of their time on the site, how they are navigating around it, whether they are adding items to the basket, and so on is very important. 
 
One of the main aspects to come out of the UX review’s findings was the main navigation. Due to the mass amount of stock that both websites hold, the menu on the previous sites appeared cluttered, limiting its use in allowing users to navigate around the site. Two major steps were undertaken to tackle this issue: 
 
  1. A mega menu was introduced to clearly display the top-level categories in the main navigation and provide users a clear journey to the sub-category they were looking for. The mega menu now includes singular dropdowns that provide options to instantly shop by areas such as department, product type, and brand  
  2. We moved the search bar into the middle of the page to allow users to more easily find it, as the findings from Hot Jar identified that users were more likely to search for a product than look through all the listed products
 
In order to accommodate for some of the other key specifications, we incorporated pinned filters on category pages so users can continuously filter their search as they browse through products, installed a third party extension to allow account holders to continue acquiring points upon purchase, and set-up the functionality within Magento to allow specific categories and products to have specific size guides allocated to them. 
 
Overall, we delivered two great looking sites, on the same Magento 2 platform, that enabled users to navigate and shop more easily, while incorporating the required features and functionality.

Project Images

Website

Launch site Get in touch

Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS

 

  • Facebook
  • Twitter
  • LinkedIn

Proove you're one of us ruddy humans by not filling in the email field above. (No time to explain....)

Back to top
  • Adobe Solution Partner Bronze
  • UX Design Institute Certification | Adobe Certified Expert | Magento Certified Solution Specialist | Magento Certified Front End Developer

Shrewsbury 5 Town Walls, Shrewsbury, Shropshire, SY1 1TW  01743 404 712

Birmingham Edmund House, 12–22 Newhall St, Birmingham B3 3AS  0121 726 6849

© 2021 Clear Legal   Cookies   Privacy Policy   Support   Web Design Shrewsbury