Project background

Maru is a training swimwear brand that supplies environmentally-friendly swimwear in a huge range of fun, colourful designs. They deliver to over 20 countries around the world.

We went right into working on their SEO and PPC after finishing their website. They’re not only great people to work with, but are also making a real difference in providing swimsuits that are more sustainable.

They had some Google Ads campaign running already, but we spotted some things that could be optimised to improve results. The first challenge was to build new ad campaigns for their top-ranking categories, enhance their audience targeting and adjust their bidding strategy to improve their return on investment.

 

Our strategy

Before starting work, we conducted critical keyword research. This allowed us improve the way campaigns were targeted and ensure all ads were reaching the correct audience. We then revamped their account structure, adding campaigns and ad groups where appropriate. We also tweaked their ad extensions and negative keywords, as well as continuously monitoring and editing ad copy where necessary.

New keywords were also fed into a new SEO strategy to help the site perform better in unpaid search results.

The results

Since we started working on the account in August 2018, their Google Ads have really taken off, generating an exceptional return on investment. In addition, traffic to the site has more than doubled, and the client is dominating results on a variety of search engines.

In terms of SEO, the site now has 33 of our target keywords on page one of Google.  Of these, 20 are ranked right at the top.

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