The Challenge

Fuelcare have been providing specialist solutions to prevent and treat fuel problems in the UK and Europe since 1989. Their distribution services stretch across all fuel-using industries; from small yachts to global mining companies, to multi-billion pound offshore platforms.

Their goal is to “protect and improve fuel quality, irrespective of specification, industry or symptom."

Their existing brochure website had served its purpose well, but as the company continued to grow and enter new markets, they wanted the ability to sell their products and services directly to the end user online, so appointed Clear to design and build their first ecommerce website.

The Solution

An analysis of the existing sitemap and navigation was the first focus for this project. We needed to ensure that users could navigate to the product page by either searching directly by name or by filtering by industry. We also developed a range of icons to help identify which industries each product was relevant to.

As Fuelcare’s brand was well established, we worked within their existing guidelines to design the new look and feel for their site, and also incorporated bright, eye-catching and relevant imagery, which again helped to underline which industry each product was related to. We also included a tab structure on the product page to easily navigate between important product information such as: specifications, uses and benefits, stockists and product downloads. This area needed to be fully customisable within the CMS to add and remove tabs where relevant on a product by product basis.

As this was Fuelcare’s first experience of selling online, we worked closely with the client to help explain and configure the transactional elements of this Magento 2 website such as: setting up category and product pages, along with shipping rules and payment gateways.

Following this project, Clear have also been commissioned to set up Fuelcare’s US online store also.

Project Images

Let’s talk

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Shrewsbury, Shropshire, SY1 1TW

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Coronavirus (COVID-19) Update

Hope everyone’s OK out there. As a digital agency, we’re lucky that the virus hasn’t affected us too much. To protect our staff, everyone is working remotely, and all project work is carrying on as normal. It’s possible there could be some delays here and there though, particularly if team members fall ill. We’ll keep you posted. All we ask is that you email rather than call if possible, as we have fewer people on the phones at the moment.

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