An analysis of the existing sitemap and navigation was the first focus for this project. We needed to ensure that users could navigate to the product page by either searching directly by name or by filtering by industry. We also developed a range of icons to help identify which industries each product was relevant to.

As Fuelcare’s brand was well established, we worked within their existing guidelines to design the new look and feel for their site, and also incorporated bright, eye-catching and relevant imagery, which again helped to underline which industry each product was related to. We also included a tab structure on the product page to easily navigate between important product information such as: specifications, uses and benefits, stockists and product downloads. This area needed to be fully customisable within the CMS to add and remove tabs where relevant on a product by product basis.

As this was Fuelcare’s first experience of selling online, we worked closely with the client to help explain and configure the transactional elements of this Magento 2 website such as: setting up category and product pages, along with shipping rules and payment gateways.

Following this project, Clear have also been commissioned to set up Fuelcare’s US online store also.