Overview
Events International are leaders in corporate and VIP hospitality packages for the world’s most prestigious sporting events.
With over 25 years of experience and part of the TUI Travel Group, they are known for delivering unforgettable experiences to blue-chip clients.
When they approached Clear, Events International had an outdated logo and website that no longer reflected the premium nature of their service.
They needed a bold brand overhaul and a future-proof digital platform to showcase their event portfolio and streamline customer journeys.
How We Helped:
- Brand Identity & Guidelines
- Stationery & Collateral Design
- Multi-Site Development (5 Magento websites)
- Magento 2 Migration & Website Redesign
- SEO Migration Strategy
The Results:
- A modern, luxury brand identity aligned with their VIP positioning
- Four custom-built websites, including an official site for the Glasgow Commonwealth Games
- Seamless migration to Magento 2 with faster checkout and mobile-first design
- SEO equity protected through redirects, metadata, and technical setup
- A trusted digital partner for over 4 years
The Brief
Events International’s outdated logo and website no longer reflected the premium nature of their VIP hospitality business.
The brand lacked the modern identity and digital tools needed to showcase events, engage users on mobile, and support future growth.
Key Challenges
- Outdated logo and identity that didn’t match the luxury positioning
- A website not optimised for mobile and modern user expectations
- Complex navigation and poor UX, limiting conversions
- Risk of losing SEO equity when upgrading platforms
- The need to promote multiple sporting events across individual sites
Objective
To revitalise Events International’s brand and deliver a suite of websites that reflected their VIP service, improving user experience, while protecting their strong SEO performance.
The Approach
Brand Identity & Guidelines
We began with a branding workshop, competitor analysis, and exploration into sporting dominance and non-verbal communication. Inspired by the “Pride” pose seen in sport, we created a bold new identity that retained the brand’s heritage colours while elevating its luxury appeal.
- New logo and visual identity system
- Typography and colour guidelines
- Stationery and branded materials
Multi-Site Development
We designed and launched a suite of Magento websites to highlight specific events and packages. Each site was tailored to its audience, with dedicated landing pages, event-specific branding, and streamlined booking flows.
Alongside the main corporate website, we delivered four additional event-focused sites, including the official site for the Twickenham, Cheltenham, Ascot, and Glasgow Commonwealth Games. Ensuring Events International could promote and manage multiple high-profile sporting events under one consistent digital framework.
- Core brand website to showcase corporate hospitality portfolio
- Four event-specific websites including an official site for the Twickenham, Cheltenham, Ascot, and Glasgow Commonwealth Games
Magento 2 Migration & Redesign
As the original Magento site aged, we transitioned Events International to Magento 2, ensuring a modern, scalable platform that could support both current operations and future growth.
The migration delivered a faster, mobile-first design, an improved checkout process, and a refreshed admin interface that made site management easier for their team. By retaining existing content and carefully mapping redirects, we protected valuable SEO equity while unlocking the performance, flexibility, and security enhancements of Magento 2.
- Mobile-first redesign with streamlined navigation
- Improved customer journeys with a new top navigation structure
- SEO migration including redirects, metadata, and technical optimisation
- Integration with SagePay and deposits functionality
- Faster load times and an enhanced checkout experience
I believe from the overall look and feel that you understand our business very well. From concept to finished product our requirements were met and any additional needs were quickly seen to. The objectives laid out were all achieved better than all our expectations. Clear are a friendly and clearly capable partner for a more prominent digital presence in a very competitive marketplace.
Alex Lyall, Events International