Project background

Cell Path are an industry leader in the manufacture and supply of products, consumables and services for the Cellular Pathology sector. They needed a website that would promote them to current and prospective customers worldwide, and encourage online sales. Their key markets are the UK and the US, so they wanted two dedicated websites to cater specifically for the different markets. The website also needed to integrate with their product and stock management system Exact Globe, and set a good base for ongoing digital marketing.

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Our strategy

We designed and developed two modern and clean websites for Cell Path running from the same Magento 2 installation. The websites both integrates seamlessly with their product and stock management system, Exact Globe, which feeds products and customers to the website (the website also feeds orders back to Exact Globe). Customers can login and see their customer-specific pricing, driven by the pricelists set up in Exact Globe. They can then order online using credit/debit cards or PayPal, or simply via PO number, which is especially important in this industry.

Customers outside of the UK and the US can find a local distributor quickly and easily using the distributor finder, driving more sales and strengthening the relationship with distributors worldwide.

We are now working with Cell Path to alter the integration to make it even more streamlined, as well as starting a global digital marketing campaign to drive more traffic to the websites.  

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Let’s talk

Want to work with an agency who get things done when they say they’re going to?
Call us on 01743 344 911 or drop us an email to talk about any projects you've got coming up.

Shrewsbury

5 Town Walls,
Shrewsbury, Shropshire, SY1 1TW

Birmingham

Edmund House,
12-22 Newhall St, Birmingham, B3 3AS

 

Coronavirus (COVID-19) Update

Hope everyone’s OK out there. As a digital agency, we’re lucky that the virus hasn’t affected us too much. To protect our staff, everyone is working remotely, and all project work is carrying on as normal. It’s possible there could be some delays here and there though, particularly if team members fall ill. We’ll keep you posted. All we ask is that you email rather than call if possible, as we have fewer people on the phones at the moment.

Stay safe, and see you soon :)