Project background

Cell Path are an industry leader in the manufacture and supply of products, consumables and services for the Cellular Pathology sector. They needed a website that would promote them to current and prospective customers worldwide, and encourage online sales. Their key markets are the UK and the US, so they wanted two dedicated websites to cater specifically for the different markets. The website also needed to integrate with their product and stock management system Exact Globe, and set a good base for ongoing digital marketing.

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Our strategy

We designed and developed two modern and clean websites for Cell Path running from the same Magento 2 installation. The websites both integrates seamlessly with their product and stock management system, Exact Globe, which feeds products and customers to the website (the website also feeds orders back to Exact Globe). Customers can login and see their customer-specific pricing, driven by the pricelists set up in Exact Globe. They can then order online using credit/debit cards or PayPal, or simply via PO number, which is especially important in this industry.

Customers outside of the UK and the US can find a local distributor quickly and easily using the distributor finder, driving more sales and strengthening the relationship with distributors worldwide.

We are now working with Cell Path to alter the integration to make it even more streamlined, as well as starting a global digital marketing campaign to drive more traffic to the websites.  

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Shrewsbury, Shropshire, SY1 1TW

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Edmund House,
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