Here’s a quick-fire round-up of industry news or something interesting we’ve stumbled across over the last month.
Barclays is warning customers to look out for the green padlock
In 2016 we started installing SSL (Secure Socket Layer) certificates on our client's website as standard. Now Barclays is highlighting the importance of looking for the SSL green padlock as part of their series of digital safety adverts. Hate to say ‘I told you so’.
Barclays uses a cool looking toy to grab people’s attention and highlight the danger of online scams. The advert opens with images of the latest, greatest toy, but quickly changes pace to reveal that it’s a scam. Pointing out the secure green padlock and https and says if it’s not there then the website could be fake.
We wrote a blog and contacted all our customers about this at the end of last year as Chrome had started labelling websites without an SSL as ‘not secure’. If your website doesn’t have an SSL, whether you take payment or not, you are going to make website visitors feel insecure and possibly/likely lose business. SSL’s aren’t expensive, so for peace of mind, you should get one.
Read more about Barclays online series here
Reports of ‘coincidental’ advertising are on the rise. I’ve already been one of those people. I wrote a random word into a message to a friend (snore - not the most random of words but not one I wouldn’t use often nonetheless); a few hours later I was served with an advert for earplugs on Facebook.
Developer and Blogger Damián Le Nouaille also reported this ‘coincident’ but over a much more specific product. When hiking one day he was talking about a “micro projector connected in Bluetooth to share videos on a wall from my phone”. In his article, Damián is adamant he has never Googled this product ever, yet the next morning the exact product appeared as an advert on Instagram. Long story short - he then found out his Instagram microphone was turned on.
Have you experienced this? Let us know what you think of it if you have.
Read Damián Le Nouaille's Article here.
How to spot a 'copycat' website
Can you spot a copycat website? This isn’t a new story but it is a useful one. As we become more relaxed about shopping online we’re also letting our guard down and not necessarily taking all the precautions we should to make sure we are not being ripped off.
This Article on ‘Which’ has a tool showing how easy it is to fall for a ‘copycat’ website which looks very similar to the official website but charge extra for doing little or nothing. Their examples include the Ehic website, government website such as Land Registry and websites for Visa’s
Take the copycat test here
Here are Which’s tips on how to find the official site.
“How to find the official site Looking for ‘.gov’ in a web address isn’t always the answer, as many government-affiliated sites – such as The Pensions Advisory Service (pensionsadvisoryservice.org.uk) – don’t contain it.
Here are our tips:
Is it a paid search engine ad? Look out for paid-for search engine results. These are the boxed adverts displayed at the top of search engine result pages. Quite often, the official site is the first or second non-paid-for link that appears below the ads.
Read the homepage. Take a couple of minutes to double-check the site; don’t dive straight into filling out an application form. Visit the homepage and read the text there. It may even say that the site is not officially affiliated with the official body.
Check the web address Don’t be fooled by a .org web address, as this is no guarantee that it is a body’s official website. Any website claiming to be an official government website should have a .gov.uk address. To be sure, check the list below.
Https vs http Although it’s not a guarantee, you can check for ‘https://’ at the beginning of the website address. On pages where you are entering personal information, this indicates that there is encryption in place to protect your personal details; websites just with http:// don’t encrypt your details.”
Are you sure you know what your customers want?
For years we’ve been told that content is king - but what does that even mean. How many of us have been fruitlessly blogging but seen little in return?
This article on LinkedIn Pulse gives useful advice on creating customer-centric content.
Read the article here