Great news! Magento has just released an updated version of their ecommerce platform with a brand new set of features for an even more enhanced user experience, in the form of Magento Community Edition 1.9.1.
One of the key highlights of the unique Magento experience is the ability for websites to offer a broad, flexible range of product attributes with their products to deliver the most personalised and clear product offering. The introduction of configurable swatches enable websites to quickly show a broad range of product attributes such as size and colour, using a visual, easy and flexible approach for users to see exactly the product they’re interested in with selected attributes.
The new version also enables those building websites a much faster way of creating mobile-optimised functionality across multiple different platforms such as websites and emails with layout improvements. This is supported by increased website performance through faster functionality, reduced memory usage and enhanced, rock-solid security.
Additional features include the use of Google Universal Analytics, smoother payment processes and general functionality fixes, resulting in the best Magento experience for both merchants and users.
To learn more about all the exciting new features, give this a little read: http://www.magentocommerce.com/knowledge-base/entry/ce19-later-release-notes
If you are interested in the new version of Magento, either for an upgrade, to discuss a new project or just for some general advice, feel free to give us a call on 01743 344911 or pop us an email to [email protected] :)