We needed to help Shrewsbury and Telford Hospitals to recruit more Doctors, Nurses and Allied Health Professionals. At the minute there is a heavy reliance on agency staff to fill gaps in recruitment, but this isn’t cost effective as agency staff are paid more.
The hospitals needed the support to find more staff in the form of a website and marketing campaign.
The hospitals didn’t really have their own identity but they knew they had to get out in front of people rather than hoping they would come to them. They needed the help and support of a company to build them a face and a name, then devise a strategy and a plan that would work.