Once we’d designed the new logo we moved on to designing and developing the image-led website to show off the house and grounds at their very best.
The responsive site allows people to browse the site and book their stay on any device.
We’ve also been working with Meeson Hall on their ongoing digital marketing, including Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC). Our main aim was to encourage users to book directly with Meeson Hall rather than on third parties such as booking.com, who take a large percentage of the booking cost.
To do this, we’ve dramatically improved the visibility of the site online. Google rankings have improved, with the site now at the top of page one for a number of key terms. At the same time, we halved the cost of the bookings generated by Google AdWords between July and November 2016, giving a better return on investment.