Google Analytics Tips | Google Analytics Annotations | Clear

Quick tip: Google Analytics annotations

A lot of business use Google Analytics to look at their website data. It’s a free tool that allows you to evaluate everything from visitor numbers to revenue. But Google Analytics is a bit of a beast. It’s complicated, and there are lots of features most people aren’t even aware of.

Annotations are a good example. They’re really useful, but unless you know where to look, it’s easy to miss them.

When you make an annotation in Google Analytics, you’re making a mark on the graph as a reminder of something that could affect the results. This could be the launch of a new website design, an emailer going out or the date you got a mention on TV.

Later on, you’ll have forgotten what date these things happened. You could be stumped by a sudden spike in visits or at a loss how to explain why this year isn’t as good as last year. With annotations, that information is right there in front of you.

How to add a Google Analytics annotation

Adding an annotation is really simple.

  1. Click the down arrow on the line under the graph.

  1. Click ‘Create new annotation’.

  1. Give it a name, choose whether it will be visible only on your account (private) or shared with other users, and click ‘Save’.

Your annotation will then show as a little speech bubble on the line under the graph. Click this to view the details.


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