Black Friday: A guide for your online business

According to econsultancy, UK shoppers spend £810 million on Black Friday last year. Until 2010 customers in the UK had little knowledge of the phenomenon that is Black Friday.

Since the rise of ecommerce, and multichannel retailers, Black Friday was imported from America and brought to the UK, and we think it’s here to stay. Want to get your online business involved? Here’s some do’s and don’ts on the run up to Black Friday.

DO: Increase paid search spending. Increasing your spend on Pay Per Click (PPC) to target more seasonal key words is great for driving traffic to your website.

DO: Make the most out of social media. Social media is a great platform to use during the run up the Black Friday and Cyber Monday with many shoppers keen to find out whether companies are participating.

DON’T: Go overboard with discounting. Many retailers fell flat on profits despite the number of visitors to the website. Offering free shipping during Black Friday might be a simple idea but may encourage users to purchase.

DO: Consider adding live chat. This could be the difference between making a sale and missing one. Giving a customer instant responses can really close a sale on products they may not be sure about.

DON’T: Change any processes. With the rush of online shoppers comes the opportunity for hackers to use this to capture personal data. It is important that you ensure your processes are working as smoothly as possible ready for the big rush of traffic.

Need some help in putting these into practice? Email us at, give us a call on 01743344911 or pop in for a chat!

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